Create Your Own African Footprints with ‘The kr² System’

FOR IMMEDIATE RELEASE
Contact: Kenneth R. Hieber • 212-385-9770 • kenneth@2afrika.com 

 2AFRIKA, INC. raises the bar on personalized travel with The kr² System
The one-of-a-kind interactive service blends modern technology with good old-fashioned personal touch to create custom-made trips for an unforgettable journey to Africa

NEW YORK, NY (May 11, 2009)—If you ask Kenneth R. Hieber, the founder and president of 2AFRIKA, INC., one-size-fits-all travel itineraries are a thing of the past—or at least they ought to be. Disheartened by the assembly-line approach to travel, he developed The kr² System, a never-before-seen method of individualized trip planning that sets his company apart from the rest.

“Planning travel experiences is a craft,” says Hieber. “I have dedicated the past 31 years to creating these experiences the old-fashioned way, adding each component of the trip piece by piece to design a perfect product that’s not mass-produced.”

But with the advance of technology, which brings with it a need for speed and efficiency, it’s all too easy to overlook quality in the interest of quantity. This is where The kr² System comes in. It combines the best of both worlds—the speed of the Digital Age coupled with superior customer service.

“This is the most personalized travel service in the world,” says Hieber. “It creates a feeling of importance for the passenger.”

Here’s how it works: 2AFRIKA sets up an individualized Web page containing a customized day-to-day itinerary catered to fit a traveler’s needs, desires, and requirements. As the page evolves throughout the trip-planning process, the passenger is interactively involved every step of the way.

“The method of communication is great,” says Hieber.  “I can add and delete whatever I discuss with the passengers and all they have to do is hit refresh to see the changes instantly.”

The built-in ‘Tell Your Friends’ feature lets users share the details of their trips with family or friends they’ll be traveling with—ensuring everyone is on the same page.  Plus, the page never expires and can be accessed during, as well as after, your trip.

Best of all, 2AFRIKA has managed to stay true to its motto of keeping travel to Africa affordable: The cost of a customized trip and a ready-made one is roughly the same. And with Hieber acting as a personal concierge, it’s no wonder that despite the recession, the number of people travelling to Africa through his company is going strong. In fact, the personalized system has attracted a whole new generation of travelers who may have otherwise been intimidated or put off by the information overload of do-it-yourself travel sites.

2AFRICA, INC.’s safaris are authentic adventures designed to help the mind and spirit achieve peace, awareness, and purpose through soulful experiences abroad. Born and raised in Africa, the company’s founder, Kenneth R. Hieber, has over 30 years of experience in the travel industry.

 Reservations can be made at 866-462-2374 or www.2afrika.com.

For media information and images, contact 2AFRIKA, INC.

Kenneth R. Hieber • 212-385-9770 • Kenneth@2afrika.com

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2AFRIKA, INC. remains committed to Corporate Social Responsibility in Tourism

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